- diversify
- 1.
generally, to improve position or strengthen by investing time or assets in areas other than that which they were intended for.
- 2.
to spread one’s effort into new areas; e.g., Southern plantation owners of 19th c. America were known to diversify their lineage as often as was prudent.
- 3.
to attempt greater success in business through widening positions, or as a husband to a wife, “Honey, perhaps we should diversify this evening.”
- 4.
in corporate usage, to produce variety in the consumer base which is raped, especially in foreign markets.
- 5.
to balance a corporation’s interests defensively by dividing hard earned capital amongst a variety of industries about which the management knows nothing.
compare with worsen.
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